The product that Cannondale offers: bikes is itself a global product. I flipped through their catalogue and they a bike for each and every kind of trail. Their products have been specialized and customized for any kind of terrain. They have bikes for a hilly terrain, for leisurely ride, for use of professional athletes, for use in grassy areas, for plain areas and also for a snowy terrain. I think this terrific range of product differentiation is a great way of “attracting” and “touching” global customers. Also the have electric bikes which fulfills the needs of those customers who are environmental conscious or live in a country whose environmental laws are very strict.